A project revolving around bakes and cakes!

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Lucinda’s Kitchen offers stunning celebration cakes for all occasions.

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Business owner Lucinda asked me if I could give her current logo and colour palette a refresh.

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Lucinda wanted to include her biggest inspiration, her daughter, Olive within her branding but also not miss out with the creative and fun side of her brand.

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The moods of this concept is designed to represent all the above, I wanted to showcase Lucinda's quirky personality through her brand identity.